Generative AI can completely change how we manage creative workflows. Instead of starting from a blank canvas, AI tools allows creators to iterate on content in a fraction of the timeframe compared to e.g. traditional sketches or photograhy. It doesn't replace artistic skills but rather complements them. Using them one can quickly explore different visual directions while also opening up new possibilities for more imaginative and unexpected imagery which traditionally requires advanced prop building and complementary CGI. It empowers brands and creators to go bolder and take more risk in content creation and inspires fresh creative directions.
Working with generative AI is a skill, not a quick fix. or a fully automated process tool. To get the most out of generative AI, you need artistic intuition, experience, and creative vision. Used wisely, it can achieve top-quality results at a fraction of the cost of traditional tools while ensuring the output remains 100% on-brand. In the collaboration between human creativity and AI capabilities is where the magic happens.
FAQ
Why use generative AI?
How do you create a good image prompt?
As a basic structure you can prompt using the following parameters:
Subject and what is happening in the image
Environment and scenery
Composition
Camera and lens
Depth of field
Lighting
Example: Portrait shot of a bearded man holding a big bucket of glitter, parrot on his shoulder. Blue and and light green details on a white clean studio setting with polished marble floor. Use Hasselblad H6D, Canon 24-70mm. Shallow DoF.Hard light. –style raw –ar 16:9
Subject and what is happening in the image
Environment and scenery
Composition
Camera and lens
Depth of field
Lighting
Example: Portrait shot of a bearded man holding a big bucket of glitter, parrot on his shoulder. Blue and and light green details on a white clean studio setting with polished marble floor. Use Hasselblad H6D, Canon 24-70mm. Shallow DoF.Hard light. –style raw –ar 16:9
Can generative AI tools be used for commercial purposes?
Yes, the output from generative AI tools can be used for commercial purposes. This means you can use the generated content for advertising campaigns, product packaging, website visuals, and other commercial applications. Some platforms might have limitations on commercial use, especially during beta phases. AI-generated content must not infringe on existing copyrights or intellectual property rights e.g. replicas of existing copyrighted images.
What AI tools do you use?
They include Midjourney, Stable Diffusion, Runway ML, and Pika, among others.
